As if the excitement for Star Wars: The Last Jedi wasn’t enough, now fans can join the battle against the dark side with other Star Wars fans across the world. This upcoming weekend, Star Wars fans can join in the “Find The Force” treasure hunt to reveal a brand new The Last Jedi character via social media and enter a sweepstakes to win a ticket to the Star Wars: The Last Jedi premiere! It’s a fun way of getting Star Wars fans even more excited for the December 15th release!
New Product Line for Star Wars: The Last Jedi
On 12:01AM on Friday, September 1st (Force Friday II), a brand new Star Wars: The Last Jedi product line will launch and as part of the big launch, over 20,000 retail locations will become home to an augmented reality experience featuring Star Wars characters all day Friday, Saturday, and Sunday.
As fans visit the retail stores, they can search for graphics in the store featuring the “Find the Force” logo. Each of those graphics houses a hidden augmented reality experience featuring Star Wars characters, including new surprise additions! The more graphics you find, the more characters you can experience! And new characters will be released throughout the weekend – a total of 15 throughout the weekend. I mean, doesn’t this look awesome? I’ll definitely be there!
“Find the Force” Treasure Hunt & Sweepstakes
Not only will fans be able to purchase items from the new line of products and discover new characters in Star Wars: The Last Jedi, they’ll also be able to enter to win big. Fans can share their participation in the treasure hunt on Instagram and Twitter with #FindTheForce and #Sweepstakes hashtags for a chance to win the ultimate fan experience – tickets to the Star Wars: The Last Jedi premiere in December among other amazing prizes. Full rules and prize info can be found here.
How to Participate in the Treasure Hunt
- Download the Star Wars App or download the latest version if you already have it. You can downloaded the latest version right now for sneak peeks into new characters. If you want a spoiler to see what the augmented characters look like, scroll all the way to the bottom of this post!
- Visit a participating retail location between Sept 1-3 and find a graphic that contains the Find The Force logo. (No purchase necessary – graphics should just be displayed throughout the store).
- Scan the graphic using the Star Wars App to reveal a character, who through augmented reality will appear in the room with you.
- Snap a photo or video and share on Instagram or Twitter with the hashtags #FindTheForce and #Sweepstakes to be entered to win.
- Come back each day to reveal new characters, up to 15 total.
- Enjoy the latest Star Wars: The Last Jedi trailer until the treasure hunt starts on Friday. It’s going to be epic.
Porgs Available Now (Spoiler Alert!)
Download the app now to test out how everything works. I tried out the “freebie” on the Find the Force website and snapped a photo and video of these brand new PORGS. And then my son promptly took the phone from me and watched them do the same thing over and over again for 20 minutes. HA!