This post will show you how to save time scheduling pins with Tailwind and the method behind how I schedule pins. This post contains my Tailwind affiliate link in case you want to sign up, but they’re not paying me for or sponsoring this post in any way.
A couple of months ago I wrote a post about why I love using Tailwind for Pinterest scheduling and in that post, I promised that I would share how I use Tailwind to schedule a month worth of pins in about an hour. I finally got around to write part 1 of that post that explains my master Pinterest spreadsheet earlier this month and today, it’s all about how I use that master spreadsheet to schedule a month’s worth of pins in just under a hour. If you’re not familiar with Tailwind, start with this post.
How to Save Time Scheduling Pins with Tailwind
1 – Create a master Pinterest spreadsheet. This is seriously the key to making this work, and I wrote a detailed post already about how to create a Pinterest spreadsheet that works with this scheduling process.
2 – Once you have your Pinterest spreadsheet filled out, sort it by category so that all of the appetizers are together, crafts are together, etc. Go through and add all of the pins in the appetizer category into your Tailwind draft folder by opening the pin and clicking schedule. This will automatically add the pin to the drafts folder for you to review in a minute. Repeat for all pins in the category.
3 – Open your drafts folder in Tailwind and add the group boards that apply to that category in the “add board to all space.” This is where your group board rankings that I talked about in my master Pinterest scheduling post come in. I typically schedule each category to all of the large boards it fits, 1-2 medium boards, and 1 small board if I’m scheduling it out for the month. If I’m just doing 1-2 weeks worth of pins, I’ll do half the large boards and 1-2 small or medium boards. That way I’m not bombarding my pin feed with the same pins over and over again. Once you’ve added the group boards, click the “schedule all pins” button at the bottom of the screen and it’ll add all of those pins to your schedule in bulk.
4 – Repeat this same exact process for each of your categories. As you schedule out pins to certain boards, mark the date under the board column for that category on your Pinterest spreadsheet. That way you can keep track and not pin the same pin to the same small/medium boards over and over again each month.
5 – Once all of your pins are added to your schedule, go into your scheduled pins screen in Tailwind and shuffle your queue 5-10 times then just spot check to make sure that you don’t see the same pin going out right next to each other in your schedule. I’ve found if I shuffle it about 10 times, it shuffles things up enough for me.
Analyzing your pins and updating your Pinterest spreadsheet
The most important part of this process for me is actually analyzing how the pins I schedule are performing on Pinterest. When you created your Pinterest spreadsheet, I recommended you create a column for a pin score. After your first set of pins go out, go back in and add a score for each of the pins based on how often the pin was repinned. I almost always base this off of my large group boards rather than small ones just because if it didn’t repin well on a large group board, it typically isn’t going to. As I’m analyzing the pins, I typically give them one of these scores:
- A – repins well all the time
- AB – repinned well at first but has slowed down
- B – Repins okay
- C – Doesn’t repin very well at all, I take these off the main scheduling spreadsheet and move to my “bad posts” tab for updating or just removing from my pin schedule altogether
- TEST – Pins for new posts or pins for old posts that I’ve updated with a new pinnable image that I’m testing; I’ll eventually replace TEST with an actual score but for now, I’ll put TEST so I know it’s new
I then use those pin scores to determine how often to pin or how many boards to pin that particular pin in future rounds of pinning. I typically pin As every single time I schedule out pins but ABs and Bs, I’ll either only pin every other time I schedule pins or only pin to half of the boards I pin the As to. The ABs and Bs typically perform better this way because people aren’t seeing them as often, and they’re more novel that way.
Adding New Posts into the Rotation
Any time I publish a new post, I go through this process:
- Manually schedule to pin to my top group boards the day or two after it’s published at optimum times
- Schedule the post to go out to every single group board it fits onto and add those scheduled pins to my regular schedule, then shuffle the queue again to add it to the mix.
- Add the new post to my Pinterest spreadsheet and mark its score as TEST
Adding Other People’s Content to my Schedule
The process I talked through above is specifically how I push out my old and new content. I probably pin 70% of my own stuff and 30% of other people’s pins that I find through Facebook groups, Pinterest, and sharing tribes. I just add other people’s pins to my schedule, typically 10-20 pins at a time, and then shuffle so they’re breaking up all of my content.
I know that this process won’t work for everyone, but it works for me. And it’s definitely increased my traffic, followers, and repins since I started using Tailwind and this process. If you do sign up for Tailwind or try out this process, I’d love to hear about how it works for you!